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Publications

Alexander, B. (1999), “Youth Sports Branding in the European Marketplace – A Market Review”, Journal of Fashion Marketing and Management, An International Journal. ISSN: 1361-2026.

Alexander, B. and Olivares Alvarado, D. (2014), “Blurring of the channel boundaries: The impact of advanced technologies in the physical fashion store on consumer experience”, International Journal of Advanced Information Science and Technology, Vol. 30 (30), pp. 29-42. ISSN: 2319:2682.

Alexander, B. and Nobbs, K. (2016), “Multi-sensory fashion retail experiences: the impact of sound, smell, sight and touch on consumer-based brand equity”. In Vecchi, A., Buckley, C. Eds. Handbook of Research on Global Fashion Management and Merchandising. IGI Global. ISBN 9781522501107. Chapter 17, pp. 420-443.

Alexander, B. and Ortega-Contreras, L. (2016), “Inter-industry creative collaborations incorporating luxury fashion brands”, Journal of Fashion Marketing and Management, Vol. 20 (3), pp. 254 - 275. 

Alexander, B. and Bain, J.K. (2016), “Small store design and marketing effects: Experiential developments in SME fashion pop-up store strategies”. In McIntyre, C., Melewar, T.C., Dennis, C. Eds. Multi-Channel Marketing, Branding and Retail Design. Emerald Publishing. ISBN: 9781786354563. Chapter 7, pp.163-192.

Alexander, B. and Kent, A. (2017), “Retail Environments”. In Petermans, A., Kent, A. Eds. Retail Design. Routledge Publishing. ISBN: 9781472467836. Chapter 5, pp. 62-86.

Alexander, B. and Olivares Alvarado, D. (2017), “Convergence of physical and virtual retail spaces: the influence of technology on consumer in-store experience”, In Vecchi, A. Ed. The Book of Advanced Fashion Technology and Operations Management. IGI Global. Hershey, PA. doi:10.4018/978-1-5225-1865-5.ch008. Chapter 8, pp. 191-219.

Alexander, B., Nobbs, K. and Varley, R. (2018), “The growing permanence of pop-up outlets within the international location strategies of fashion retailers”, International Journal of Retail and Distribution Management, Vol.46 No.5, pp.487-506.

Watson, A., Alexander, B. and Salavati, L. (2018), "The impact of experiential augmented reality applications on fashion purchase intention", International Journal of Retail and Distribution Management, https://doi.org/10.1108/IJRDM-06-2017-0117.

Alexander, B. and Blazquez Cano, M. (2019), “Futurising the physical store in the omnichannel retail environment”. In Piotrowicz, W. and Cuthbertson, R. Eds. Exploring Omnichannel Retailing: Common expectations and diverse realities. Springer Press. ISBN 978-3-319-98272-4 

Alexander, B. (2019), “Commerce, culture and experience convergence: fashion’s third places”, Journal of Services Marketing, Vol. 33 No. 3, pp. 257-272. DOI 10.1108/JSM-04-2018-0116.

Blazquez Cano, M., Alexander, B., Henninger, C.E. and Franquesa, C. (2019), “Consumers’ intentions towards sustainability: A Spanish fast-fashion perspective”, Journal Fashion Practice: Design, Creative Process and the Fashion Industry. DOI: https://doi.org/10.1080/17569370.2019.1669326

Alexander, B. and Blazquez Cano, M. (2019), “Store of the future: towards a (re)invention and (re)imagination of physical store space in an omnichannel context”, Journal of Retailing and Consumer Services. DOI: https://doi.org/10.1016/j.jretconser.2019.101913

Boardman, R., Haschka, Y., Chrimes, C. and Alexander, B. (2020), “Fashion ‘See-now-buy-now’: Implications And Process Adaptations”, Journal of Fashion Marketing and Management, https://doi.org/10.1108/JFMM-08-2019-0180

Blazquez, M., Alexander, B. and Fung, K. (2020), “Exploring Millennial’s Perceptions towards Luxury Fashion Wearable Technology”, Journal of Fashion Marketing and Management. https://doi.org/10.1108/JFMM-09-2019-0200

Alexander, B. and Kent, A. (2020), “Change in technology-enabled omnichannel customer experiences in-store”, Journal of Retailing and Consumer Services. (In press, available online 14 Oct 2020). https://doi.org/10.1016/j.jretconser.2020.102338

Alexander, B. and Kent, A. (2021), “Tracking technology diffusion in-store: a fashion retail perspective”, International Journal of Retail & Distribution Management, 49 (10), pp. 1369-1390. https://doi.org/10.1108/IJRDM-05-2020-0191

Alexander, B. (2022), “Fashion’s experiential convergence: Reconceptualising the physical store within omnichannel retailing as Experiential Retail Territories’. Doctor of Philosophy by Published Works, Manchester Metropolitan University, UK.

Alexander, B. and Bellandi, N. (2022), “Limited or limitless? Exploring the potential of NFTs on value creation in luxury fashion”, Journal of Fashion Practice. DOI: 10.1080/17569370.2022.2129468.

Alexander, B. and Rutter, C. (2022), “Towards Transformation: Digitalization, Sustainability and Customer Experience”, Journal of Fashion Practice, Special Issue Editorial. DOI: 10.1080/17569370.2022.2129468

Ling, H.L. and Alexander, B. (2023), “Exploring the role of experiential characteristics in fashion retail pop-ups on retail experience of UK Millennial consumer’s”. In Brandstrup, M., Dana, L-P., Ryding, D., Vignali, G. and Caratù, M. (eds). The Garments Economy: Understanding History, Developing Business Models, and Leveraging Digital Technologies. Springer, Switzerland. ISBN: 978-3-031-33301-9

Shin, J. and Alexander, B. (2023), “Broadening the Conversation on Inclusive Retailing: An Exploratory Study on the Fashion In-Store Retail Experience of Parents with Autistic Children”. In Ritch, E.L., Canning, C. and McColl, J. (eds.) Pioneering new perspectives in the Fashion Industry: Disruption, diversity and sustainable innovation. Emerald Publishing Ltd. ISBN: 978-1803823485

Thompson, H.R. and Alexander, B. (2023/4), “The post pandemic customer-centric fashion store”, In Barnes, L. and Armstrong, K. (eds). Palgrave Handbook of Fashion Marketing (publication pending)

Alexander, B. (2024), Customer Experience in Fashion Retail: Merging Theory and Practice. Routledge Publishing (in progress, publication ETA Jan 2024)

Case studies

Alexander, B. (2018), “John Smedley: Transforming a British luxury family business”, Bloomsbury fashion business cases, Bloomsbury Publishing Inc.

Alexander, B. and Trigoni, M. (2019), “Sensory brand experience the Aesop way, Bloomsbury fashion business cases, Bloomsbury Publishing Inc. 

Trigoni, M. and Alexander, B. (2019), “Arket: How can a sustainable approach be consistently communicated online and offline in order to gain competitive advantage?”, Bloomsbury fashion business cases, Bloomsbury Publishing Inc.

Alexander, B., Bardey, A. (2020), “Moving from the UK to China: the case of M&S”, Bloomsbury fashion business cases, Bloomsbury Publishing Inc.

Alexander, B., Trigoni, M. (2020), “Plastic fantastic? Melissa’s sustainability challenge”, Bloomsbury fashion business cases, Bloomsbury Publishing Inc.

Parker, G-L., Alexander, B. (2021) “Digital only retail: Assessing the necessity of an ASOS physical store within Omnichannel retailing to drive brand equity”, Bloomsbury fashion business cases, Bloomsbury Publishing Inc.

Thompson, H.R., Alexander, B.(2021) “The old and the new: Using brand extensions to garner modern appeal at Barbour”, Bloomsbury fashion business cases, Bloomsbury Publishing Inc.

Butling, B. Alexander, B. (2023), “Moncler Genius Strategy: Assessing the risks (and rewards) associated with co-branding”, Bloomsbury fashion business cases, Bloomsbury Publishing Inc.

Alexander, B. and Heyd, B. (2014), “Sound branding within fashion retail and its effects on consumer-based brand equity”. In Reflections – International Conference on Fashion, Retail and Management. Hyderabad, India. Retrieved from http://www.nift.ac.in/hyderabad/Reflections.html

Alexander, B. and Alburquerque, O. (2014), “Theatricality .v. simplicity: The impact of Fashion Window Displays on Consumers’ Affective response”. In 2nd International Colloquium on Design, Branding and Marketing. Nottingham Trent University, UK.

Alexander, B. and Bain, J. (2014), “An Exploration of Fashion SME’s and Experiential Retailing: The Development of a Pop-up Store Strategy”. In 2014 Global Fashion Conference. Rethinking & Reworking: Challenges and solutions for the conjunction of creation and technology. University College Ghent, Belgium.

Alexander, B., Olivares Alvarado, D. and Nobbs, K. (2014), “Online - offline integrated shopping experience: An exploration of effective implementations of technologies in the physical store environment”. In Oxford Retail Futures Conference: Innovation in Retail and Distribution. Saïd Business School, University of Oxford, UK. Retrieved from http://www.sbs.ox.ac.uk/

Alexander, B. (2016), “Retail as Social Experiences: Fashion Third Places from Traditional to the Virtual”. In ACRA Annual Retailing Conference. Secaucus, New Jersey/New York, US. Retrieved from http://www.acraretail.org/

Alexander, B. (2016), “Commerce, Culture and Experience Convergence: Fashion’s Third Places”. In Global Marketing Conference. Bridging Asia and the World: Global Platform for Interface between Marketing and Management. Hong Kong. Retrieved from http://www.gammaconference.org/

Alexander, B. and Blazquez, M. (2016), “Store of the Future: (Re)invention, (re)imagination and (re)evolution?” In 3rd International Colloquium on Design, Branding and Marketing.. Bournemouth University. Retrieved from https://www.evensi.uk/

Blazquez Cano, M., Alexander, B., Henninger, C.E. and Franquesa, C. (2018), “Consumers’ intentions towards sustainability: an analysis of the Spanish fast fashion industry”, Conference proceedings, Global Fashion 2018 Conference, London. ISBN: 978-989-54263-0-0.

Roncha, A. and Alexander, B. (Sept 2018), “A Modern Take on Heritage: An Omnitemporal Focus on Fashion Luxury Brands Leveraging Heritage and Country Of Origin to Command a Competitive Edge”, presented at BAM2018 conference: Driving productivity in uncertain and challenging times, 4-6th Sept 2018.

Alexander, B. and Mirsini, T. (Dec 2018), “Conjoint creative retail spaces: project-based learning in practice”, Conference proceedings, ICBDM Dec 2018. ISBN 9789089130693.

Blazquez Cano, M., Alexander, B. and Wirasto, A.A. (2019), “Luxury fashion perceptions: the Indonesian perspective”, presenting at Global Fashion Management Conference, Paris at ESCP Europe, Paris, France, 11-14 July 2019.

Watson, A., Alexander, B. and Salavati, L. (2019), "The impact of experiential augmented reality applications on fashion purchase intention", presenting at 5th International AR & VR conference 2019, “Changing Realities in a dynamic world”, Universitat Munchen, 12-14 June 2019.

Roncha, A., Alexander, B. (2019), “A Modern Take on Heritage: An Omnitemporal Focus on Fashion Luxury Brands Leveraging Heritage And Country of Origin To Command a Competitive Edge”, presenting at EURAM19, Lisbon, 26-28 June 2019.

Alexander, B. (2019), “Mentorship melding: piloting a postgraduate mentoring network”, presented at Teaching & Learning Conference, Advance HE, Northumberland, 2-3rd July 2019.

Alexander, B. (2020), “Mentorship melding: pioneering a postgraduate mentoring network – outcomes and experiences”, presenting at online festival of Learning, Teaching and Student Experience 2020, 14-18 Sept 2020,  Chartered Association of Business Schools.

Alexander, B., Radclyffe-Thomas, N. (2021), “Between problems and solutions: Fashion education for social conscience: teaching with Bloomsbury Fashion Business Cases”, online workshop, The Digital Monologue: A conference on learning and teaching fashion in theory and practice, 1-2 October 2021.

Alexander, B., Bellandi, N. (2021), “Limited or limitless? Exploring the potential of blockchain NFTs on value creation in luxury fashion”, presented research work-in-progress at the online Fashion Marketing & Consumption Colloquium, November 2021.

Alexander, B., Warnaby, G. (2023), “Territorialising retail: Towards an alternative spatiality”, In M. Nieto Garcia, D. Acuti, J. Sit and X. Brusset (2023), Proceedings from the 8th Colloquium on European Research in Retailing, ISBN 978-1-86137-678-7.

Conferences

Reviewer

  • Journal of Business Research, Elsevier

  • Journal of Retailing and Consumer Services, Elsevier

  • International Journal of Retail and Distribution Management, Emerald

  • Journal of Services Marketing, Emerald

  • Journal of Fashion Marketing and Management, Emerald

  • Journal of Fashion Practice, Taylor & Francis

  • Academy of Marketing

  • British Academy of Management

  • European Academy of Management

  • International Foundation of Fashion Technology Institutes (IFFTI)

  • Global Fashion Conference

  • Fashion Marketing Consumption & Discourse (SIG, AoM)

  • Designing Retail & Service Futures (SIG, DRS)

  • International Colloquium of Design, Branding and Marketing 

  • Routledge: ‘Fashion Buying and Merchandising in the 21st Century’

  • Routledge: ‘The Fashion Business 2030: Reshaping the future through sustainability and responsible innovation’

Conference organisation

Alexander, B., & Chong Kwan, S. (2015), ‘Fashion and The Senses’. In Fashion and The Senses Symposium. London College of Fashion, UAL.

Academy of Marketing, Fashion Marketing Consumption + Discourse (SIG) Colloquium: Curious Fashion Endeavours, Current and Future Trends, Developments and Challenges, June 2018, Regents University London.

Academy of Marketing, Fashion Marketing Consumption + Discourse (SIG) Colloquium: ‘Rebellion, Riots and Revolution Is Fashion in Turmoil’, November 2021, online.

Designing Retail & Service Futures Colloquium: ‘Reimagining the future for retail and service design theory and practice’, from the Design Research Society (DRS). Organising committee and host institution, 30-31st March 2023.

Research leadership

  • Visiting Professor, Politecnico di Milano

  • Doctoral (PhD) supervisor

  • Supervised +400 students to successful thesis Masters of Arts

  • Established network of research collaborators globally

  • Galvanising the integration of PG students into the research community with the formation of the Fashion Retail Research Group (FRRG) and co-producer of the Next Generation Assembly in collaboration with Politecnico Milano

  • Coaching early career researchers in academic research with Getting Published and Case Writing workshops

  • Co-chair and organisation of academic conferences

  • Organising and Scientific Committee, Designing Retail & Services Futures SIG, Design Research Society

  • Regional Editor Bloomsbury Fashion Business Cases, Bloomsbury Publishing

  • Guest Editor, Journal of Fashion Practice

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